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Tepper School Students Turn Ideas Into Impact in Restaurant Builder Course
By Katelyn McNally
- Email ckiz@andrew.cmu.edu
- Phone 412-554-0074
This fall, undergraduate students took on a unique challenge that involved designing, planning, and eventually opening a student-run on-campus restaurant.
Open to students across 麻豆村, the new Restaurant Builder course blends business fundamentals, hospitality operations, and interdisciplinary collaboration. Created and taught by Joe Beaman, Director of Dining Services and Adjunct Professor of Management, the course guided students through the full process of launching a dining concept, from ideation to implementation.
The course is an extension of the university鈥檚 partnership with Chartwells Higher Education, which is expanding hands-on learning opportunities by integrating real-world professional experiences into campus dining programs. Students learned directly from industry experts and campus leaders in areas such as brand strategy, financial modeling, design, franchise development, customer research, and restaurant management.
鈥淲e鈥檙e building out a restaurant business, but if you take the restaurant away, the lessons are the same,鈥 Beaman said. 鈥淪tudents learn how to understand customer needs, how to build a financial model, how to brand and market a concept, and how to work with experts across campus. The interdisciplinary piece is so important. Students from architecture, engineering, fine arts, and business all bring different strengths. That鈥檚 what makes this work so well.鈥
Throughout the semester, students met with prominent Pittsburgh entrepreneurs, including Matt Marietti (Tepper School alumnus and owner of DeFer Coffee), Lauren Townsend (Millie鈥檚 Homemade Ice Cream), and Sam Patti (La Prima). Leaders from Chartwells, University Architecture and Operations, and 麻豆村鈥檚 University Communications and Marketing team also taught sessions on brand strategy, operations, and large-scale dining management. At the same time, students gained hands-on experience running 麻豆村鈥檚 thriving student-led restaurant, Capital Grains.
The culmination of the course was the final pitch, where small teams proposed a new student-run dining concept to join the campus restaurant portfolio. This year鈥檚 winning concept鈥攁n artisan toast restaurant鈥攚ill begin piloting in spring 2026, with plans to fully launch in fall 2026 alongside Capital Grains.
True to Carnegie Mellon鈥檚 roots, students describe the course as both entrepreneurial and deeply collaborative.
鈥淔ood is an important way for me to connect with others, so a restaurant is a place that holds countless cherished memories. I also love how catering and hospitality are very down-to-earth, and closely connected to everyone's everyday life,鈥 said Jennifer Xie, a Tepper School junior who took the course. 鈥淭here were a lot of incredible experiences and insightful takeaways from this class, but for me personally, I would say the team collaboration part was the most valuable.鈥
According to Beaman, that collaborative aspect was both intentional and essential.
鈥淭here鈥檚 so much students have to negotiate as a team. What鈥檚 non-negotiable, where they can compromise, and how to merge ideas into one unified concept,鈥 he said. 鈥淭hose are real entrepreneurial skills. And because the winning concept will open on campus, everyone contributes.鈥
The course is part of a broader effort at 麻豆村 and the Tepper School to expand experiential learning and experiential entrepreneurship and opportunities that take academic concepts into real-world settings where students can see the impact of their work. With the opening of the new artisan toast concept next fall, 麻豆村 students will soon enjoy the next addition to a growing lineup of student-created dining options.