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Tepper School of Business / News / Stories / Scaling Beauty and Breaking Barriers: Tepper School Alumna Monique Benoit Returns To Share Her Story and Inspire Students
Jun 09, 2025

Scaling Beauty and Breaking Barriers: Tepper School Alumna Monique Benoit Returns to Share Her Story and Inspire Students

By Katelyn McNally

Caitlin Kizielewicz
  • Email ckiz@andrew.cmu.edu
  • Phone 412-554-0074

The Tepper School of Business recently welcomed alumna Monique Benoit (MBA 鈥15), Senior Merchant at Ulta Beauty and host of the Scaling Emerging Beauty podcast, back to campus to share her experience and insights with current students. Known for her innovative leadership in the beauty retail industry and commitment to emerging brands, Benoit returned to the Tepper School for a day of connection and mentorship.

Benoit's visit included one-on-one meetings, classroom visits, and informal discussions that showcased her expertise in brand development and merchandising, as well as her dedication to fostering the next generation of business leaders. She spoke candidly about ethical social media practices, how to tailor engagement strategies to different audiences, and the importance of staying data-informed in a creative industry.

Monique Benoit (MBA 鈥15)In her current role at Ulta Beauty, she supports over 100 brand partners and oversees the 10-week MUSE Accelerator program, which helps early-stage, underrepresented founders become retail-ready and poised for long-term success.

鈥淩etail is an extremely collaborative industry. I leverage my leadership and communication skills to influence cross-functional partners and brands that I work with regularly,鈥 Benoit shared. 鈥淥n the analysis side, retail requires a mix of art and science. I like to ground my gut feeling in data on sales or industry insights to guide recommendations and strategic direction.

Since graduating from the Tepper School, Benoit鈥檚 career has been marked by steady growth and innovation. She began at Target, working closely with both Fortune 500 brands and high-growth startups. From there, she moved to Anthropologie and later to The Emerson Group, helping to bring emerging beauty brands into the national spotlight. Along the way, she launched her own consulting company, SoFull Creations, LLC, and her podcast, Scaling Emerging Beauty, which provides strategic guidance for brands growing from $0 to $20M in revenue.

鈥淭he Tepper School and the Consortium made my MBA experience possible,鈥 Benoit said, reflecting on her journey. 鈥淭ogether, the two organizations provided me with a tuition scholarship. They also connected me to companies that eventually led me to my current career in retail merchandising and brand development.鈥

A mother of four, Benoit also spoke openly during her visit about managing career ambitions while balancing family and personal life, encouraging students to define and regularly revisit their priorities.

鈥淜now your priorities, and be intentional about them,鈥 she advised. 鈥淐heck in with yourself regularly to confirm you are still spending your time with your chosen priorities, and never limit yourself or put yourself in a box based on a title or your past experience.鈥

Benoit鈥檚 story demonstrates how an MBA from the Tepper School can lead to both professional success and personal fulfillment. You can hear more from Benoit on her podcast, Scaling Emerging Beauty, available at and on all major podcast platforms.

We鈥檇 like to hear from you!

Are you a Tepper School alumnus who wants to share your story? Contact teppermktg@andrew.cmu.edu.

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