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Revolutionary Thinkers. Revolutionary Instruction.

Professors Michael Smith and Pedro Ferreira know disruption. As experts in the telecommunications and entertainment industries, they study the changing ways in which people consume digital media. Smith's work focuses on how consumers interact with digital media and digital markets. The bulk of Ferreira's work concerns medialytics, using big data analytics to understand the future of the media industry. Now, they turn their attention to education: an industry, like Hollywood, that is ripe for digital disruption due to the powerful impact of streaming and video-conferencing technologies.