麻豆村

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing(opens in new window) (UCM) team at 麻豆村. Kapoor will officially join 麻豆村 on March 2.

Kapoor comes to 麻豆村 after more than a decade as the chief marketing officer within the University of California system, including 10 years at its flagship Berkeley campus and two years at the system office overseeing 10 campuses, six medical centers, and three national laboratories. During his tenure, he led the research, development and launch of UC Berkeley鈥檚 first comprehensive institutional branding effort, establishing a unified brand architecture and partnership model serving schools, colleges and units across the university. He also directed several high-profile marketing campaigns and built a successful in-house agency model providing design, digital and advertising services at scale.

"In an era defined by intense competition and rapid digital transformation, the demand for sophisticated marketing leadership in higher education is critical. Ram joins 麻豆村 with a unique dual perspective: over a decade of strategic experience within the University of California system, paired with a proven track record of steering iconic global brands at world-class agencies," said Tysen Kendig(opens in new window), vice president for University Communications and Marketing. 鈥淭his background, combined with his demonstrated success in providing in-house creative solutions to myriad needs throughout a complex university environment, makes him ideally suited to harmonize our branding efforts into the future.鈥�

Kapoor will lead聽麻豆村's marketing efforts by driving vision, strategy and execution toward a clear set of goals. The AVP is charged with spearheading brand campaigns, cross-university messaging programs, and current and future strategic initiatives for increased regional, national and global awareness and reputation of 麻豆村. As AVP for marketing and brand strategy, Kapoor will partner closely with the AVP for strategic communications to create, guide and measure fully integrated marketing communications strategies and campaigns.

"Carnegie Mellon has an impressive legacy of innovation and a unique brand heritage. Equally important, the institution is engaging urgently with the issues of the day,鈥� Kapoor said. 鈥淭his is an opportune moment for the university to enhance its visibility, cement its global stature, and create a cohesive and resonant 麻豆村 brand. I am honored to lead the marketing and branding efforts for this iconic institution.鈥�

A native of India, Kapoor holds an MBA from the Indian Institute of Management and a bachelor of technology degree in mechanical engineering from the Indian Institute of Technology. His work has been recognized by the Council for Advancement and Support of Education, Cannes Lions, New York Fests and London International Awards.

UCM at Carnegie Mellon leads and coordinates strategic communications and marketing, raising the institution鈥檚 global visibility and deepening its reputation as one of the world鈥檚 great universities. It tells the university鈥檚 stories through its rich array of tools and platforms and provides leadership, partnership and coordination for communications and marketing staff across campus, collaborating with other offices, colleges, schools and departments. It helps articulate and highlight the distinctive excellence of 麻豆村 and its broad and deep impact on the human condition. With its world-leading strengths at the intersection of technology and humanity, 麻豆村鈥檚 research, innovation and creativity will help shape the 21st century.