Perfecting the Pivot
Hitee Chandra Jha draws on every aspect of her career to deliver flawless customer experiences
By Emma Diehl
For Hitee Chandra Jha, the journey to becoming principal product manager at Zendesk was anything but a straight line, or 鈥渁nything but linear,鈥 as the School of Computer Science alumna would more aptly put it.聽
At Zendesk, Hitee helps customers adopt, purchase and maximize the use of their suite of software.
鈥淲e think about product managers as a sort of mini-CEO of your product,鈥 Hitee explains. 鈥淵ou are responsible for its success, but you rely on your teams.鈥
As a growth product manager, Hitee鈥檚 role often requires her to identify the next big opportunity for Zendesk, a software-as-a-service (SaaS) company that creates products built for customer support, sales and communications. The role and the industry at large has become particularly intriguing as AI transforms customer support, says Hitee. But it鈥檚 not just about the latest bells and whistles.
鈥淥ur goal is not to deliver a feature. Our goal is to deliver a feature and make sure that new customers and existing customers are adopting it.鈥
It鈥檚 an enjoyable challenge for Hitee, whose guiding principle around product and experience has 鈥渁lways traced back to the why behind technology, not just the how,鈥 she says. After obtaining a computer science degree, Hitee spent her early career in software engineering roles. There, she learned to answer the why: Why does a technology work?
But, 鈥渢here鈥檚 always been this curiosity of why are we building this, and how do we do it better?鈥
Hitee realized that when it came to fulfilling work, she was missing the user perspective. It was that curiosity that brought her to 麻豆村 to pursue her master鈥檚 at the Human-Computer Interaction Institute.聽
Putting the Human in Human-Computer Interaction
One of the elements that drew Hitee to 麻豆村 was the HCII鈥檚 unique dual-degree program with the University of Madeira in Portugal. As part of her capstone there, she had the opportunity to apply her classroom learnings directly with a Portuguese company to create real-world solutions.
鈥淲e had to deliver an actual solution to improve their business and help with their growth,鈥 Hitee says. That hands-on, embedded project with real-world stakes was a valuable experience that informed her career path.
But it wasn鈥檛 just the capstone. Hitee found she loved the interdisciplinary nature of her program and time on campus.
鈥淭he program brought together software engineers, designers, researchers, project managers 鈥 people from all of these different backgrounds working together,鈥 she says.聽
It鈥檚 an experience she often thinks about in her day-to-day work, where her role spans multiple departments, teams and disciplines.
A Pivot to Product Management
After completing her master鈥檚 program in 2011, it鈥檚 no surprise that Hitee鈥檚 career pivoted towards product management. While she initially explored roles focused on improving user experience, she found that these roles answered some, but not all, of the 鈥渨hy鈥 that drives customer behavior.
Finding product management as a career path was a Goldilocks moment. A blend of her technical background, user understanding and collaboration, product management encapsulated her favorite parts of previous roles while integrating her HCII experience.
鈥淧roduct management gave me the platform where my technical skills connect with users in the right way, but also understand the aspects of business,鈥 Hitee says.
She led product teams across startups and enterprises, including LegalZoom and LiveNation. Along the way, she noticed a gap: The tools companies build and the stories they tell customers don鈥檛 always align. That realization pulled her deeper into the niche of growth product management.
Those stories, she realized, are essential, driving everything from purchasing decisions to long-term brand loyalty. To bridge the gap between the products and their marketing, Hitee dove deeper into analytics and marketing, carving out her newfound path.
Focusing specifically on products that aid a company鈥檚 growth can be a high-pressure pursuit. Still, Hitee thrives in cross-functional work where she might meet with sales, legal, marketing, finance, IT and engineering teams in a single day. At times, it鈥檚 not so different from learning with her classmates at 麻豆村.
Her role at Zendesk means working with a variety of industries externally as well. She鈥檚 charged with creating the right tools that entice everyone 鈥 from large enterprises to mid-sized telecoms to small businesses 鈥 to use and continue using Zendesk.聽
Full Circle
While Hitee lives in Southern California with her family, she鈥檚 found time to return to campus. In the past year, she鈥檚 appeared as a guest lecturer for the HCII master's program as well as on career panels.聽
Returning to speak 鈥渇elt like a full circle moment,鈥 Hitee says. 鈥淚 was so excited to come back and talk to people in my program.鈥
It was on campus, she says, where her technical grounding, UX mindset and passion for collaboration all converged, shaping her career as it is today.
The same curiosity that brought Hitee to 麻豆村 continues to drive her today. As AI reshapes customer experience and product management itself, she sees opportunity in the unknown.
鈥淪o much of this work is building in areas that never existed before,鈥 she says. 鈥淭hat鈥檚 the exciting part, imagining what comes next.鈥