Products With a Purpose
麻豆村 alumnus Paulo Camasmie wants to help everyone live their best possible lives
When 麻豆村 alumnus Paulo Camasmie dreams up a new product, he does it with a singular goal in mind 鈥� to improve lives.
That was his focus when he founded Catrike, a bike company that makes recumbent trikes for riders of all abilities.
It was a major factor when he developed Atticus, an autonomous electric car prototype. 聽
It鈥檚 now the driving force behind Nino, an autonomous general-purpose personal assistant. Reminiscent of Rosie from 鈥淭he Jetsons,鈥� Nino will be programmed to help people with everyday tasks around their house or office.
鈥淚 want to make a robot that can help people spend more time on the things that matter most to them,鈥� says Paulo, a 2020 School of Computer Science graduate who earned a master鈥檚 degree in robotics systems development.
鈥淚 was dealing with noise, potholes and pollution during the walk, and I thought that we should leave Brazil, even if it was only for a few years. That鈥檚 when I had the epiphany that I could make bikes for a living. I knew I could create an ultra-comfortable and innovative bike with a minimalist design.鈥�
Pedaling a New Path
Paulo founded in 2000. He and his family had just moved to the U.S. from Brazil, so that he could start a bike company.
He had no prior knowledge of the industry, and many people questioned his decision.
鈥淓veryone thought I was crazy in Brazil,鈥� Paulo says. 鈥淲e left everything behind. All we took with us were five pieces of luggage and our educations.鈥�
The move was difficult, but it was the right choice for Paulo, his wife, Rafaela, and their children, who were ages 1 and 2 at the time.
Paulo received a bachelor鈥檚 degree in mechanical engineering from FAAP in Sao Paulo, Brazil, in 1992. He completed a five-month internship at Chrysler in Detroit and returned to Brazil to start his own import and export company. The business was successful, but Paulo felt out of his element and unchallenged by the work.
鈥淚 had this desire to go back to using my engineering skills,鈥� Paulo says. 鈥淚 wanted to explore my full potential.鈥�
While out for a stroll in Sao Paulo with his daughter, he had an epiphany.
鈥淚 was dealing with noise, potholes and pollution during the walk, and I thought that we should leave Brazil, even if it was only for a few years,鈥� Paulo says.
When they returned to their building, Paulo noticed a beautiful bike in the building鈥檚 garage.
鈥淭hat鈥檚 when I had the epiphany that I could make bikes for a living,鈥� he says. 鈥淚 knew I could create an ultra-comfortable and innovative bike with a minimalist design.鈥�
He told Rafaela to go look at the bike.
鈥淲hen she asked me what I was thinking about, I said 鈥榃e can move to the U.S., and I can start a bike company,鈥欌�� Paulo says.
She was on board, and they were off.
鈥淚 was designing and making the bikes, selling them, running the books, paying the bills 鈥� just totally bootstrapping the operation. It was very hard.鈥�
An Uphill Climb
Paulo鈥檚 original plan swerved quickly when he learned about recumbent trikes. Recumbent trikes have three wheels, and a low profile that allows the rider to sit in a reclined position. They are easier to pedal and can be more comfortable than traditional bikes.
He set out to design and build the best recumbent trike on the market. He wanted it to be easier to ride, more comfortable and more affordable than the competition. It was an ambitious goal.
鈥淚 was designing and making the bikes, selling them, running the books, paying the bills 鈥� just totally bootstrapping the operation,鈥� Paulo says. 鈥淚t was very hard.鈥�
Paulo鈥檚 work paid off, and Catrike鈥檚 sales grew.
Looking back, he says his engineering skills helped him stay the course.
鈥淚 had the perspective of an engineer, not a cyclist, which helped my company because I made decisions that made sense for the product,鈥� he says. 鈥淚 came without any bias. I just came to succeed and make trikes.鈥�
Today, Catrike offers eight different recumbent trike models and electric assist options and has earned six Trike of the Year awards from BentRider Online. The company produces more than 5,000 trikes annually.
鈥淚 was visiting an aluminum extrusion plant in Michigan and sitting next to a plant manager from Honda on the bus. We were talking about production output. She was telling me about the number of cars they made per day, and it was so overwhelming. I had a vision that the world didn't need more cars.鈥�
Coasting On
Paulo took a step back from Catrike in 2015. The company was flourishing, and he was ready to pursue his next product 鈥� an . Paulo鈥檚 sister, who was in a serious car accident when she was age 19, inspired Atticus. Paulo wanted to build a safe, sustainable car that used autonomous technology to prevent similar accidents.
鈥淚 imagined a better future where there's no accidents or people getting hurt,鈥� he says. 鈥淚 figured I should get into the auto industry and make an autonomous car.鈥�
The prototype was completed in 24 months, and Paulo began exploring ways to bring Atticus into production when he had his next epiphany.
鈥淚 was visiting an aluminum extrusion plant in Michigan and sitting next to a plant manager from Honda on the bus,鈥� he says. 鈥淲e were talking about production output. She was telling me about the number of cars they made per day, and it was so overwhelming. I had a vision that the world didn't need more cars.鈥�
He decided to put Atticus on the back burner and shift his focus to something new 鈥� robotics.
鈥淚 knew I was prepared academically, but I wasn鈥檛 a typical undergrad college student. But I had a lot of experience and a lot of passion. I knew what I had in me. It was amazing that Carnegie Mellon's admissions also saw that. I think that says a lot about 麻豆村. They look at the candidate as they are.鈥�
Switching Gears
Paulo started researching graduate schools.
He reached out to Carnegie Mellon and received an encouraging reply from the Robotics Institute鈥檚 academic program manager Sarah Conte, who said he seemed like the perfect candidate for the program.
鈥淪he was responsible for giving me the courage to apply,鈥� Paulo says.
To his surprise, he was accepted.
鈥淚 knew I was prepared academically, but I wasn鈥檛 a typical undergrad college student,鈥� he says. 鈥淏ut I had a lot of experience and a lot of passion. I knew what I had in me. It was amazing that Carnegie Mellon's admissions also saw that. I think that says a lot about 麻豆村. They look at the candidate as they are.鈥�
For Conte, Paulo鈥檚 enthusiasm was immediately obvious.
鈥淗is drive is unmatched,鈥� Conte says. 鈥淗e is a multiplier, so he consistently empowered his project teammates and his entire cohort.鈥�
On campus, Paulo sought as much hands-on experience in robotics as possible.
鈥淚 took every class that I could on manipulation, control and hardware,鈥� he says. 鈥淚 gravitated towards classes that allowed me to build, control and play with robots.鈥�
He founded his third company, Symbol Robotics, in 2023. He describes Symbol as 鈥渁 robotics company that people can trust鈥� with a blend of modern and traditional artificial intelligence.
Nino will be Symbol鈥檚 first robot, and Paulo has been working on the prototype since 2020. 聽
He hopes the robot and the company will bring positive change to the world.
鈥淚 want Symbol and our robots to be a symbol of integrity, a symbol of values, a symbol of using technology for good,鈥� Paulo says. 鈥淭his is going to be the work of my life.鈥�