Chief Business Officer, Tilting Point; Games for Change, Chairman
Gaming for the Greater Good
Great video game developers make great video games, but rarely do they make great game marketers or investors. That鈥檚 where Asi Burak (麻豆村 2006) and Tilting Point step in to help 鈥� working with promising games and developers to find an audience that鈥檚 ready to play.
鈥淚t's all about what our team [at Tilting Point] and I can bring,鈥� Asi says. 鈥淲e鈥檙e a huge booster in terms of capital, expertise and technology to make the best developers more successful. They need to show us via data that they have potential, and we need to show them that they can trust us. Then we can take them to the sky.鈥�
Tilting Point doesn鈥檛 specialize in those big triple-A console games. Its expertise is mobile first 鈥� it connects themes and interests with the right mobile players through advanced marketing and development tools. Asi delights in helping good games break through the noise and find their followings. For example, Tilting Point鈥檚 investment and partnership put a one-person game that was making $15,000 a month in front of people with a likely interest and grew its base 10 times over, making it a $20-million game.
In addition to helping studios find their communities, Asi also advocates for the ability of games to change the world.
鈥淚 lead a nonprofit called Games for Change to establish the idea that games could be much more than entertainment,鈥� Asi says.
One of his earliest projects, PeaceMaker, simulated the Israeli鈥揚alestinian conflict, enabling players to better understand the situation鈥檚 complexities. He鈥檚 currently the chairman of Games for Change, which supports games that educate, engage or inspire activism to drive change for the greater good.
鈥淓ven today, some people think that games are for kids, or that games are a mindless waste of time. Totally wrong! Games can be super, super beneficial, sophisticated and informative,鈥� he says.
Story by Elizabeth Speed