Co-founder and CEO, ViralMoment
Searching the Digital World for Truth
Videos with hate speech and misinformation can spread across the internet like a digital wildfire. ViralMoment was co-founded by CEO Chelsie Hall (麻豆村 2018) and fellow Tartan on the Rise CTO Sheyda Demooei as a technological fire-spotting and crisis-fighting solution.
ViralMoment is an artificial intelligence-driven social intelligence tool that drops in on video conversations posted on social media sites. Companies subscribe to manage their brands, but their social intelligence data is a bank of social trends and decoded snippets of internet culture that won鈥檛 be conveyed in written posts.
Chelsie started thinking about searchable video when working for the U.S. Department of Defense to understand global trends, before launching ViralMoment in 2021.
鈥淚n starting ViralMoment, I realized what a huge gap we used to have in understanding people, culture and communications because we didn't have tools to read video. There was so much rich nuance happening in the way that we talk to each other. But until it could be measured, it was just this huge black hole,鈥� she says.
ViralMoment has funding and support from several accelerators, as well as relationships with major brands including Coca-Cola, Hulu, Warner Bros. and others. Delta Airlines uses ViralMoment to monitor posts for customer service issues, while DC Comics wants to recognize the use of superhero intellectual property in user-generated content.
As the future brings new tech capabilities, the ViralMoment team expects to play a bigger role in exposing deepfakes and other generative AI outputs that spread bad information. They鈥檙e also launching ViralMoment Intelligence, an agency that synthesizes and reports on digital intelligence from ViralMoment insights. Longer term, look for generative AI features that pull more insights out of social intelligence.
鈥淭his is how you have the ability to change or influence things and see what is true and real,鈥� Chelsie says.
Story by Elizabeth Speed