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Aaron Tan

Home / Events / Tartans On The Rise / 2023 Honorees / Aaron Tan

Chief Executive Officer, Carro

Powering Everything Auto in Southeast Asia

Inspiration struck Aaron Tan (SCS 2010) as he waited for the bus on a frigid Pittsburgh day.

Instead of waiting helplessly for a ride that consistently ran late, he bought a 鈥渞elatively fancy鈥 car to get him to and from 麻豆村's campus 鈥 an indulgence for many college students, but a steal for someone like him used to vehicle prices in his home city-state of Singapore.

After experiencing the freedom of auto ownership, he wanted to share that joy and resource with others. So, he co-founded Carro in 2015 with two fellow Tartans. Now, the company is changing how Southeast Asia drivers research, buy and sell cars.

鈥淐ars are super expensive in Singapore,鈥 Aaron says. 鈥淎 Toyota Corolla is at least $100,000, so it鈥檚 nearly five times more expensive than the United States.鈥

Aaron put his coding skills to work to find good deals on cars in Singapore. His program located and analyzed car deals, alerting him to the best buys.

The trio of founders transformed that idea into car-buying service success. Carro provides drivers in Singapore, Thailand and Indonesia access to listings, insights and information that previously didn鈥檛 exist in the marketplace.

The company also offers financing, insurance, rentals, service and repairs. Artificial intelligence tools play a big role in the business by driving its pricing algorithm, supporting photo inspection for used cars and connecting drivers with usage-based insurance.

Driven by the business鈥檚 focus on trust, users are responding. Carro more than doubled its year-over-year revenue in their last fiscal year to almost $500 million.

鈥淲e are bringing transparency to the buying and selling of vehicles in Southeast Asia,鈥 Aaron says.

Story by Elizabeth Speed

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The Ultimate Driving Team

"The company was founded by three of us: Aditya Lesmana, Kelvin Chng and me, and we all met at Carnegie Mellon,鈥 Aaron says. 鈥淭he whole reason that we started this business has a lot to do with our early days at Carnegie Mellon. Looking to the future, the most important thing is having this team and being with this team together.鈥

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